Meaning of Graphic (graf'ik) Design (di-zin')

elements
typography, language, words, colors, illustrations or photographs, and shapes applied to a two-dimensional surface, and the use of white space

principles
contrast, balance, unity, rhythm, repetition, or depth -- a single principle or a combination of two or more principles

desired effect
an image or a feeling, such as spontaneity, simplicity, power, or sophistication

type of material
brochures, manuals, newsletters, reports, business cards, advertisements, flyers, and more

purpose
to design material that is not merely attractive, but planned, orderly, well-written, creative, informative, persuasive, entertaining, attractive, attention-getting, thought-provoking, communicative, and successful

function
to combine the elements and information, effectively apply the principles, thoughtfully organize a layout with the desired effect and type of material in mind to achieve the purpose