Advertising with Signs
By Scott F. Geld

Billboards, banners and signs have long been a great way to market a product or service. This method is sometimes referred to as "outside advertising" because you can find banners, bumper stickers and much more around all over the place. It was one of the earliest methods of marketing and still is effective today.

It is impossible to walk down any street without seeing some sort of advertising. We may
not automatically realize that we are looking at an ad, but the message is still there. With a bit of careful thought, outside advertising can provide a lasting message to all that come across it.

Billboards and Signs
Billboards and large signs are everywhere and they do not have to be as expensive as they once were. You can find, make or buy very affordable billboards and signs to use to market your company or product.

If you are a little cautious about this method you can always rent the space for a short period of time to test the waters. This is also a good idea if you are not sure of the most effective location for your sign. With a little trial and error you can make sure you have the best sign in the best place.

Bumper Stickers and Posters
Cheap and effective, what more could you want? Try handing out stickers to customers or in a public place, you will be surprised how many people will display your sticker and give you free advertising. Smaller sized posters are also a lot cheaper to produce and can therefore be used in
greater quantities to capture a wider audience.

Shirts and Other Attire
Clothing and accessories are another great method of marketing. You can print t-shirts, ink pens, umbrellas and other items that you can pass out to your customers or to bring customers in. When your customers continue to use and wear the items, it's like a walking advertisement.

This type of advertising can be done relatively cheaply and with excellent results. Never underestimate the power of outside advertising.